Bulls Eye Egg

This morning I learned how to make Bulls Eye Bread, otherwise known as toad in the hole.  It was delicious.  J showed me how, something she has grown up making and eating.  First butter the bread on both sides, use a round object to make a hole.  fry the bread on med high, crack the egg into the middle, watch it and turn it as it is getting brown, flip it and cook.  Then fry the middle piece.  Serve and enjoy dipping the small round piece into the runny egg.  Delicious. 
Why have I never heard of this? I don't know.  Is it a western thing? Maybe...But now it is one of my things.